Destination Management Organization – DMO Keserwan

About the project

Implemented by Auberge Beity Association, the DMO Keserwan project promotes sustainable tourism and local economic development by strengthening tourism coordination, developing new experiences, and showcasing the region’s natural, cultural, and heritage attractions.

Key activities

• Established DMO Keserwan with a 23-member board
• Engaged more than 250 tourism and hospitality stakeholders
• Built the capacities of 26 local guides and tourism stakeholders
• Mapped and digitized tourism sites and trails using GIS technology
• Developed 12 tourism packages and promotional materials
• Rehabilitated trails in Kfour, Raachine, Antoura, and Kfardebian
• Installed tourism information panels and directional signage
• Promoted Keserwan through media, exhibitions, social media, and stakeholder networking

Key achievements

• Generated $364,817 in reported tourism package sales through local and international tour operators
• Engaged 250+ tourism and hospitality stakeholders across Keserwan
• Collected surveys from 210+ stakeholders to assess sector needs and challenges
• Established direct collaboration with 82 stakeholders through project activities
• Mapped 800+ restaurants and eateries and 100 hotels across the region
• Supported the employment of 19 local youths in trail rehabilitation
• Fostered business partnerships and increased the visibility of Keserwan as a tourism destination

Donors & partners

• Funding program: Tourism Investment Fund (TIF), supported by U.S. Government (USAID) assistance
• Implementer: Auberge Beity Association
• Partners: Federation of Keserwan-Ftouh Municipalities, local municipalities, tourism businesses, tour operators, and local guides

Date & location

April 2023 – March 2024 (12 months)

Keserwan, Mount Lebanon, Lebanon

Photo gallery